Whimsy in Every Corner: Papa Don’t Preach Opens Flagship in Delhi

Fashion meets fantasy at the newest address of Papa Don’t Preach, which has launched its Delhi flagship with an immersive space that blends bold aesthetics with quiet storytelling. Nestled in the heart of Dhan Mill, the 2,100-square-foot store isn’t just a retail outlet — it’s a portal into the brand’s whimsical, maximalist universe.

Designed in collaboration with Shimona Bhansali of DesignHex, the space reflects founder Shubhika Sharma’s long-standing vision of couture as art. From sculpted trees to textured pink columns, every detail has been thoughtfully crafted to echo the brand’s signature drama, femininity, and flair for the unconventional.

Natural light spills through oversized windows, catching the sparkle of sequins, zardozi, and gold-threaded garments that line the pastel-hued interiors. A soft ocean-inspired narrative flows through the space, anchored by white and pink marble flooring and cloud-like softness that makes browsing feel like a daydream.

This isn’t Papa Don’t Preach’s first foray into experiential design — its Mumbai boutique already turned heads — but the Delhi store takes things a step further. It blurs the line between fashion and storytelling, offering a sensorial experience that goes beyond shopping.

With this flagship, the brand invites visitors to step into its world — where couture is bold, emotion-led, and joyfully unafraid to sparkle.