The iconic designer steps into e-commerce, bringing his signature opulence to a wider audience, no matter where they live.
For over two decades, Sabyasachi Mukherjee has built an empire on craftsmanship, heritage, and exclusivity & his creations treasured as much for their artistry as for their rarity. Now, the celebrated designer is opening a new chapter: launching his first-ever digital jewellery boutique in collaboration with Tata CliQ Luxury.
The move signals a bold embrace of India’s changing luxury landscape. Once the preserve of plush boutiques in major cities, Sabyasachi’s meticulously crafted jewellery will now be just a click away for customers across the country. “E-commerce offers a kind of democracy,” Mukherjee says. “It allows people to shop without judgement, no matter where they come from.”
The exclusive online store, set to debut later this month, will feature his signature fine jewellery, an artful mix of old-world grandeur and modern design sensibilities. The collection will sit alongside other luxury brands on Tata CliQ Luxury, which has fast become a preferred platform for discerning buyers.
For a designer who has always championed Indian heritage crafts, moving into the digital luxury space is more than a commercial step, it’s a statement. It’s an acknowledgment that luxury consumption patterns are shifting: high-net-worth individuals and aspirational buyers from tier-2 and tier-3 cities are shopping online for everything from couture perfumes to diamond-studded accessories.
While couture garments still rely heavily on in-person fittings, jewellery offers the perfect bridge between Sabyasachi’s artisanal roots and the convenience of e-commerce. And with Tata CliQ Luxury’s growing reach, particularly in non-metro markets, this partnership is poised to connect the brand to a far more diverse audience.
Mukherjee has hinted that this is only the beginning. Future plans may see the Sabyasachi brand’s online footprint extend into accessories, perfumes, and beauty, making his aesthetic universe accessible to more people without diluting its essence.
In doing so, the designer joins a roster of global names from Bvlgari to Chanel Beauty who are embracing digital boutiques as a way to merge exclusivity with accessibility.
