Gant has always been a brand with heritage stitched into its hems and modernity tailored into every line—and now, it’s adding serious star wattage to its India narrative. The American sportswear label has appointed Bollywood heavyweight and style chameleon Shahid Kapoor as its official Brand Ambassador in India, marking a defining move in its expansion across one of the most dynamic fashion markets in the world.
The partnership launches with Gant’s new campaign, “Button Up. Build Your Story,” a call to those who dress not just to be seen but to be understood. It’s a meditation on individuality, resilience, and the quiet power of clothing that carries intention.
Shahid slips into this role like it was tailored for him. “Style for me has always been about authenticity—wearing something that not only looks good but also tells a story about who you are,” he says. There’s an easy alignment between his personal ethos and Gant’s DNA: effortless sophistication without the performance, elegance with identity, and fashion that moves with you rather than at you. Shahid becomes the narrator of a modern wardrobe—one built around ambition, refinement, and the audacity to define oneself.
“Gant has always shaped a modern identity rooted in heritage that resonates worldwide,” shares Fredrik Malm, EVP of Global Commercial, Brand & Product. “Shahid Kapoor, with his confidence and effortless style, is a natural fit.” It’s more than a celebrity endorsement—it’s a sync of aesthetics and attitude.
Pawan Khandelwal, Managing Director at Samarth Lifestyle, who oversees Gant’s India operations, underscores the strategy: Shahid isn’t just the face; he’s the foothold. With plans to double the brand’s exclusive stores to 50 in two years, Gant is treating India not as a new market—but as a cultural hub where its 75-year legacy can evolve through local expression.
For a generation of Indian consumers who crave polish without pretence, Shahid represents the new face of modern classicism—rooted, relevant, and quietly bold.
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