ALDO has never been a brand to play it safe. With its Fall/Winter 2025 campaign Try Every Thing, the global fashion house is stepping boldly into a new era—one that celebrates curiosity, fresh starts, and the transformative thrill of saying yes to the unknown.
And who better to embody this ethos than the faces of its India chapter: Vedang Raina and Rasha Thadani.
The two stars bring more than just their enviable style credentials to ALDO’s global stage. They channel the exact energy the campaign is built upon: young, unapologetically experimental, and utterly magnetic. For Vedang, whose cinematic charm has already marked him as one of Bollywood’s most promising, the role feels natural. His understated confidence resonates with ALDO’s modern minimalism, while his ability to surprise—whether on-screen or in style—mirrors the brand’s commitment to experimentation.
Rasha Thadani, meanwhile, is pure fashion electricity. At the campaign reveal, she couldn’t stop gushing about the new collection: “You definitely should have the new collection of ALDO—I loved everything and picked all of it.” It’s this genuine, unfiltered excitement that makes her the perfect ambassador. Rasha represents a generation that doesn’t wait for trends to arrive—they set them.
The collection itself is a playground for self-discovery. Think sleek boots that ground you in confidence, structured bags that carry more than just essentials, and silhouettes that move as easily from a first job interview to a spontaneous night out. It’s fashion designed not just to be worn, but to be lived.
ALDO’s Try Every Thing isn’t a rebrand—it’s a cultural reset. A call to a generation who understands that personal style is more than surface; it’s identity in motion. With Vedang and Rasha at the helm, the brand has found the perfect duo to embody that fearless, forward-facing energy.
Because in the end, ALDO isn’t asking what’s safe to wear. It’s asking what’s the best that could happen—if you just try.
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