Reliance Jewels has unveiled its new festive collection, graced by the luminous presence of Bollywood icon Raveena Tandon and her daughter, the emerging star Rasha Thadani. This marks a significant milestone for the brand, as it introduces its first-ever brand ambassadors, setting the tone for a season of elegance and familial bonds.
A Legacy Reimagined
Raveena Tandon, renowned for her timeless beauty and grace, has been a staple in Indian cinema, captivating audiences with her performances and style. Her daughter, Rasha Thadani, is swiftly carving her own niche in the entertainment industry. Rasha made her debut in the film Azaad in 2025. Together, they embody a harmonious blend of legacy and new-age allure, making them the perfect faces for Reliance Jewels’ festive campaign.
The Festive Collection: Where Craft Meets Celebration
Reliance Jewels’ new collection is a tribute to the vibrant spirit of the festive season. Drawing inspiration from traditional Indian motifs, the designs seamlessly integrate contemporary aesthetics, offering pieces that resonate with both heritage and modernity like Lakshmi symbols, rangoli patterns, diyas, lotus flowers, marigolds, and peacocks—the collection features exquisitely crafted gold and diamond earrings, chokers, long necklaces, bangles, and rings. The brand also ensures value and accessibility through its 100% Old Gold Exchange Offer, allowing customers to refresh their jewellery collection while staying true to their heritage.
A Statement from the Brand
“We Indians have always shared a deep emotional bond with gold—it marks our traditions, milestones, and sense of identity. Yet, as styles evolve, many pieces no longer match our self-expression. Our New Diwali Collection celebrates this evolution by blending timeless traditions with contemporary tastes. With Raveena Tandon and her daughter Rasha as the faces of this campaign, we connect with two generations of consumers, inspiring families to refresh their jewellery wardrobes with designs that honour heritage while embracing modern style.” says Gayatri Yadav, Group Chief Marketing Officer at Reliance Industries Ltd.
A Bond Beyond the Spotlight
The campaign not only celebrates exquisite jewellery but also the warmth of a mother-daughter connection. Raveena and Rasha’s collaboration brings an added layer of authenticity and emotion, reflecting the joy and togetherness that define festive celebrations.
This festive season, Reliance Jewels invites us to adorn ourselves with pieces that tell stories, celebrate legacy, and embrace the future—illuminated by the graceful charm of Raveena Tandon and Rasha Thadani.
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