New Jersey to the World: Fossil and Nick Jonas Redefine Modern Luxury Watches

Fossil X Nick Jonas: The Machine Luxe Capsule Brings Heritage and Modernity Full Circle

When a global icon collaborates with a heritage brand, the result often transcends product—it becomes a story. Fossil’s latest launch with Nick Jonas does exactly that. The Machine Luxe capsule collection, introduced on August 20, 2025, marks a defining moment not only for Fossil but for Jonas himself, who steps into his role as Fossil’s 2025–2026 Global Brand Ambassador with personal history stitched into every detail.

For over 40 years, Fossil has balanced classic American design with accessible innovation, creating timepieces that have found their way into millions of wrists worldwide. The Machine series, one of the brand’s best-selling platforms, has long embodied its rugged-meets-refined ethos. With the Machine Luxe capsule, Fossil invites Nick Jonas to reinterpret this legacy, infusing nostalgia, elevated finishes, and personal storytelling into the collection. At its heart, the capsule is an exercise in modern craftsmanship. The nine-piece collection spans seven watches and two watch rings, each designed to be both timeless and statement-making.

Nick Jonas: More Than a Face

Nick Jonas’ role in this capsule is neither superficial nor symbolic. Beyond lending his name, he co-created, guided, and curated design choices. From selecting the croc-embossed leather strap to championing stone dials, Jonas ensured the collection carried a layer of authenticity.

“I still remember the excitement and pure joy I felt when I purchased my first Fossil watch shortly after one of my early performances,” Jonas shares. “I wanted to capture that feeling for today’s customers—styles that feel luxurious, yet carry Fossil’s nostalgia.”

This personal connection comes alive in the campaign, shot in Jonas’ home state of New Jersey by celebrated photographer Anthony Mandler. Styled by Sydney Lopez, the visuals evoke intimate slices of Jonas’ youth: bowling alleys, local diners, and everyday Americana. It’s a narrative that makes the collection not just about watches, but about moments and memories.



Inside the Machine Luxe Capsule: What You’ll Find

For those who value mechanics as much as style, the Machine Luxe Automatic (₹24,495) unveils Fossil’s artistry with a skeletonised dial and premium Japanese automatic movement. Offered in Gunmetal and Gold-Toned, it’s a balance of engineering and sophistication, finished with hand-assembled precision. The Machine Luxe Stone Dial collection (₹24,495) elevates natural beauty through Malachite, Aventurine, and Marble dials—each one unique in character. Extending Fossil’s signature knurling onto the bracelet, these watches carry the presence of a bold accessory while keeping the elegance of a dress watch.

Completing the capsule, the Machine Luxe Watch Rings (₹11,995) in Gunmetal and Green Vignette translate Fossil’s best-selling accessory into a modern icon. With their mirrored aesthetics, they extend the watch story seamlessly—crafted not just as adornments, but as conversation pieces in their own right.

Why It Matters

In the world of luxury watches, heritage brands often lean into their archives. Fossil’s decision to hand the reins to Jonas signals a shift: the brand is embracing modern celebrity culture while remaining rooted in authenticity. Jonas is not only a musician and actor but also a philanthropist and style figure with credibility in luxury fashion.

Melissa Lowenkron, Chief Brand Officer at Fossil, puts it best: “Nick Jonas has a genuine love for watches and an authentic connection with Fossil. There’s nostalgia, but also his own evolving style, that we know will resonate with fans and collectors alike.”The collection’s blend of natural materials, statement shapes, and elevated mechanics shows Fossil’s intent to move beyond affordability into a space where design artistry holds equal weight.

The Nick Jonas x Fossil Machine Luxe capsule is available at Fossil.in and Fossil stores from August 20, 2025, before rolling out globally across premium retailers in September.